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For fast moving consumer companies with a health impact, a key vulnerability is their lack of access to health opinion leaders. Here Health Diplomats act as a proxy to interpret the health sector’s perception of industry and products. More importantly, to advise on how to build bridges, gain access and improve mutual understanding and development of pathways towards risk appropriate regulation, consumer protection and whole-of-society solutions.

At a minimum, our plans include : 

• Objectives are clearly mapped out with clients. 
• Stakeholder mapping performed and key decision-makers identified. This could include state or non-state actors (E.g. NGOs, think tanks, media, consumer or patient groups).
• Key influencers are identified and recruited to facilitate decisions that would deliver a net public health benefit.  
• Key messages are carefully crafted to support the advocacy process.
• Messengers are identified and equipped to provide sound evidence-based arguments, in defense of the advocacy objective.
• Delivery of key messages is where Health Diplomats excel. The right message at the right time, within the appropriate setting is first pursued, initially using quiet diplomacy. Thereafter,  messaging is transformed into transparent campaigns, to stimulate open scientific debate. 
• Expecting fierce, well-funded opposition is part of advocacy, for which contingency plans are developed well in advance.  
• Additional advocacy methods are part of health diplomacy, including: strategic research, customised publications and strategic use of social media.
• Accelerated digital campaigning.
• X-factor: Identifying those interventions that would deliver disproportionately positive results as well as promoting health.
• Monitoring and evaluation of advocacy success.

Bad science is a menace, that can lead to sensationalised headlines, misinterpreted results, confusion between causation and correlation and unreplicable results. In particular, our team focuses on exposing bad science and promoting sound, evidence-based policymaking. 

Targeted health communication is used to counterbalance bad science, with narratives that explain sound science, address consumer concerns and all technical aspects necessary for eventual policymaking. 

Health Diplomats has extensive networks within the specialist health press, social media and access to top-tier media outlets to amplify appropriate science and messaging.

Too often outdated regulatory frameworks and inadequate data drive policy. Modern policies need to keep up with new innovations and the reality of citizen’s lives across the world – simultaneously serving the best interests of  consumers, patients and global public health. This can be achieved through the intelligent use of innovative ideas, persuasive evidence and access to the decision-making fora.  

Healthcare policies often overlap fiscal, financial, trade, legal and industrial policy and for that, competencies are available to provide a comprehensive service.

Health Diplomats has a proven record of effective health data analysis, robust research and the preparation of publications, that highlight key insights for policymaking. Linked to our health communication method, maximum impact is achieved in a short time.

It also has direct experience in building alliances between member organisations (notably in the health professions), businesses (notably in the food & beverage and nicotine industries) and in civil society. 

Once alliances are established, sustainable communication platforms are needed to act as a collective voice for coalitions. Naturally, our team has had to equip itself and partner with others to help support alliances and their need to grow and communicate effectively – in all regions of the world. 

Notwithstanding, we engage with our partners to deliver stand-out online, hybrid of on-site events which bring together key stakeholders, showcase relevant content and encourage civil dialogue. Services include developing clear objectives and messaging, identification and recruitment of speakers, managing budgets, suppliers and developing speeches and presentations. Naturally, the digital and media promotional strategies and amplification form the basis of ongoing stakeholder engagement and advocacy.